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WECHAT IS BECOMING THE KING OF THE CHINESE INTERNET

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    As we all know that we are a bit embarrassed in China, it has grown from a simple IPAP to the most integrated and advanced social media platform around the world. It is not able to reach it, on average, over 860 million active monthly users spend on average on average 90 minutes per day. Tencent's WeChat has certainly conquered the social media market in China and they are smart like any digital empire.

     

    Here we will find the concept of WeChat taking on Chinese Internet and how their strategies are employed to facilitate this interest of development. Other major players like the app in the channel such as Albiba, Apple Services and Budi are definitely developing a wide range of areas.

     

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    Tencent as a growing 'digital castle' are smart. Tencent was already one of the top internet companies in China, who came back in 2010 and was also the largest social media company before it was too late. Tencent's first product was QQ, a popular desktop messaging app and e-mail service is a relatively simple IM platform that still has more than 750 million users, indeed the VAT has just hit Kazakhstan by the user number only. . QQ is still

     

    Tencent's bold decision is to remove the 7 engineers' smallest cricketer from their core 'QQ Mail' service and launch a simple IM and photo sharing social network division by most of the most One of the profitable business decisions proved. Worldwide.

     

    WeChat was slow to grow for the first time and soon realized that the functionality of their service needs to be increased. After the launch of May 2011, only 3 months included voice messaging, allowing users to send short audio clips. WeChat was the first app in China, simultaneously to share voice, text and image. The WeChat daily downloads apply for the start date of the six-month post, between 50k-60k, how to figure out.

     

    WECHAT

     

    Tencent had his own competition, The WeChat app was closed against their traditional IM platform QQ. Features of WeChat were more than a tremendous strategy for increasing their growth, especially for Tencent's own competitor’s social networks.

     

    With the help of 'group'

     

    Honorable Allen Zhang, as founder of Vent, was famously welcomed about the development of products surrounding the 'gang effect'. Individual behavior is individually different about how they behave in the group. It is a clear example, as a WeChat group and platform. Massive social behavior massively encourages other users to jump on band wagon.

     

    WeChat's approach was very intelligent and very little discussion about any app and app. They started

     

    'Nearby people' feature that allowed you to connect with others in chat browsing nearby users. It was based on geography and users will be able to match the '10' magic numbers on the 'fast' rate (is considered necessary for more engagement on social platforms). They are called 'Shake', where a system started, where users can connect with novel, instantly adding fonts, as it became popular in the early days of the development of the apps.

     

    End

     

    Here we have come to know from where we come from and facilitate the facilities and facilities of facilities related to their smart digital strategy and innovation.

     

    The increasing increase in the social sector has been unprecedented, and it appears that their sets are now occupying more e-commerce and search engine markets. They are launching products to combat their major digital rivals (Ali Baba and Badde) and we will pursue their development with interest during the coming month.

     

    Source : 

     

    1. Marketing to China 
    2. http://wechat.com/
    3. Maximize SM
    4. Adweek

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